How We Built Our Own Website with Agentic Design

A meta case study: Virgent AI eating its own dog food

The Challenge

As an AI consulting company, we faced a unique challenge: how do we demonstrate our agentic design expertise while actually solving real business problems on our own website? We needed to optimize inbound lead qualification, improve customer experience, and showcase our capabilities—all while maintaining authenticity.

The Agentic Solution

We built our website as a living demonstration of agentic design principles, embedding AI agents throughout the customer journey to handle real business processes.

🤖 The Roadmap Agent: More Than Just a Demo

Our AI Transformation Roadmap Agent isn't just a marketing tool—it's a sophisticated lead qualification and customer success system:

What It Does:

Conducts structured discovery conversations with prospects
Generates personalized AI transformation roadmaps based on our proven frameworks
Automatically sends roadmap documents via email to prospects
Sends US internal notifications with lead analysis and recommendations

The Magic Happens Behind the Scenes:

Prospect completes roadmap conversation
    ↓
Agent generates custom roadmap document
    ↓
Automatically emails roadmap to prospect
    ↓
Sends Virgent team email with:
• Lead quality score and fit analysis
• Top 3 identified business problems
• Recommended next steps and talking points
• "Why this might be a good fit" assessment

Real Impact:

40% improvement in lead quality scores
60% reduction in manual qualification time
Automated assistant-like notifications help us prioritize outreach
Higher conversion rates from qualified leads to discovery calls

🧠 Embedded Prompts: Code That Thinks

A significant percentage of our website's "code" is actually embedded prompts that trigger intelligent behaviors:

Intent Triage Prompts:

// Embedded in contact form processing
const intentClassifier = `
Analyze this contact form submission and classify the intent:
- Enterprise transformation (high value, complex needs)
- Startup acceleration (medium value, speed focused)  
- Government compliance (high value, security focused)
- General inquiry (low value, education needed)

Provide confidence score and recommended next actions.
`

Skills Assessment Prompts:

// Embedded in roadmap agent conversation flow
const skillsAnalyzer = `
Based on this conversation, assess the prospect's:
- AI readiness level (1-10)
- Technical sophistication (beginner/intermediate/advanced)
- Budget indicators (signals of investment capacity)
- Timeline urgency (immediate/planned/exploratory)

Generate personalized recommendations and priority score.
`

Lead Qualification Prompts:

// Embedded in email generation system
const leadQualifier = `
Analyze this roadmap conversation and determine:
- Why this prospect might be a good fit for Virgent AI
- What their top 3 business problems appear to be
- Recommended talking points for sales conversation
- Suggested meeting agenda and preparation notes

Format as internal team notification email.
`

🎯 Strategic AI Implementation Philosophy

We Don't Use AI For:

❌ Outbound lead generation (we believe in authentic relationship building)
❌ Spam or aggressive marketing (quality over quantity approach)
❌ Replacing human judgment in complex decisions

We DO Use AI For:

✅ Fielding inbound leads with intelligent qualification
✅ Optimizing processes worth optimizing (repetitive, structured tasks)
✅ Enhancing human capabilities rather than replacing them
✅ Creating better customer experiences through personalization

🔧 Technical Architecture

Multi-Agent Website System:

Visitor Journey → Multiple Specialized Agents
    ↓
┌─────────────────┐   ┌─────────────────┐   ┌─────────────────┐
│ Roadmap Agent   │   │ Contact Triage  │   │ Content Agent   │
│ (Discovery)     │   │ Agent           │   │ (Personalization│
└─────────────────┘   └─────────────────┘   └─────────────────┘
         │                       │                       │
         ▼                       ▼                       ▼
┌─────────────────────────────────────────────────────────────┐
│ Central Coordination Agent                                  │
│ • Lead scoring and routing                                  │
│ • Email automation and notifications                       │
│ • Customer journey orchestration                           │
└─────────────────────────────────────────────────────────────┘

Embedded Prompt Strategy:

20-30% of our website logic consists of embedded prompts
Prompts as code enable intelligent behavior without complex rule engines
Version-controlled prompts allow rapid iteration and improvement
Observable prompt performance through A/B testing and analytics

📊 Measurable Results

Lead Qualification Improvements:

40% better lead quality through AI-powered discovery conversations
60% faster qualification via automated analysis and scoring
3x more detailed insights about prospect needs and challenges
Automated follow-up recommendations save 5+ hours per week

Customer Experience Enhancement:

Personalized roadmaps create immediate value for prospects
Intelligent routing ensures inquiries reach the right team member
Contextual responses based on visitor behavior and stated needs
Seamless handoff from AI discovery to human consultation

Operational Efficiency:

Automated email generation for roadmap delivery and internal notifications
Lead scoring and prioritization helps focus sales efforts
Conversation summaries provide rich context for human follow-up
Intent classification routes inquiries appropriately

🚀 The Meta Insight

This website IS the product demonstration. Every interaction you have here showcases:

Agentic design principles in real-world application
Embedded AI that enhances rather than replaces human processes
Intelligent automation of repetitive, structured workflows
Thoughtful AI implementation that respects user agency and privacy

The Future of Business Websites: Traditional websites are static brochures. Agentic websites are intelligent systems that:

Qualify and nurture leads automatically
Provide personalized value before asking for anything
Generate actionable insights for both prospects and internal teams
Create seamless handoffs between AI efficiency and human expertise

💡 Key Takeaways

Prompts as Code: Embedding intelligent prompts directly in application logic enables sophisticated behaviors without complex AI infrastructure
AI-Powered Development: We used AI coding assistants to build significant portions of this website itself, demonstrating how AI can accelerate development while maintaining quality and consistency
Process Optimization: Focus AI on repetitive, structured tasks (lead qualification) while keeping humans in creative and relationship roles
Customer-First AI: Use AI to create value for prospects (free roadmaps) rather than extracting value from them (spam outreach)
Observable Intelligence: Every AI interaction provides data to improve both customer experience and business operations
Authentic Implementation: Real AI solving real problems, not AI theater or buzzword marketing

Want to see this in action? Try our AI Transformation Roadmap Agent and experience firsthand how we use agentic design to create value while qualifying opportunities.

Ready to implement agentic design in your business? Let's discuss your transformation - our agents have already started analyzing how we can help based on your interaction with this case study.